Present requests from Twitter. Pinterest boards full of desired goodies. A December 26 Facebook timeline overflowing with either gratitude (or ungratefulness for those who were naughty)…Santa is a much-desired man in social. So of course Santa has a Social Community Manager!
As part of our ongoing interview series with awesome community managers, we recently had a chance to sit down with this anonymous elf (both because she’s shy, and doesn’t want to deflect any attention from The Big Guy) to hear how she gets through a holiday season where any of up to 2 BILLION children could be tweeting @Santa_Claus, at any time.
Where did you grow up?
In small-town Elfachusetts, just outside downtown North Pole.
Where did you go to college?
I’m a legacy at Santa Monica College.
How did you get into social media?
I always wanted to work in technology, so after college I joined the Computer Crafter’s Guild and along with my fellow CCG elves started making high-tech toys for all the good girls and boys. I was really enthusiastic about my job and would talk to my co-workers and sing songs all day. So, when social media started to get really big, I was in from day one. And as Santa’s social media presence grew beyond his ability to take care of it on his own, I volunteered to help him out. The rest is history!
Of all your daily tasks, which takes up the majority of your time?
There are two key tasks. One is community response. Not only do I have to manage a bunch of different accounts (@Santa, @Santa_Claus, @OfficialSanta, @santaclaus to name a few), but I try to respond to as many present requests that pour in as possible.
The other task is list-building. Naughty and Nice list building to be exact. You see, Santa sees what you’ve been tweeting, he knows when you’re posting mean comments on Facebook photos, so be good in social media for goodness sake!
What’s your favorite social media task?
You know, I love it all. But the most gratifying and exciting day of the year for me is December 26. It fills me with such gratitude to watch the “thanks for the presents!” “Santa, you rock!” posts roll in. Makes the whole year worth it.
What’s your troll-tackling strategy?
Hey! Some of my best friends are trolls!
But if you mean the virtual, online kind, it’s really not much of a problem for me. I just remind them that Santa is always watching, and they usually clean up their act straight away.
What’s the biggest improvement social media makes in our lives?
Aside from his mall-version helpers, Santa is a tough guy to pin down for a personal conversation. Sure, he’ll enjoy the milk and cookies you leave out for him (though Mrs. Claus would prefer you instead offer raw veggies and dip), but he’s back up the chimney before you can get a word in. It’s not his fault really, those are just the rules.
So with social media, he has an opportunity to connect with all those kids he doesn’t get a chance to chat with on Christmas Eve. And he loves it. That’s why I volunteered for this job, and that’s why I’ll never leave it!
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