uberVU Social Media Face Off - Aflac vs MetlifeThe financial services industry is incredibly competitive, especially when it comes to the insurance sector. With so many companies to choose from, top insurance providers like MetLife and Aflac are in constant competition to stay top-of-mind for consumers. We could compare these industry leaders on individual insurance offerings, but as a social media analytics platform, the uberVU via Hootsuite team is much more interested in which brand is earning the most buzz in social. Which is why we’ve set MetLife against Aflac in this week’s Social Media Face Off.

In order to compare the brands in social media, we set up search streams for each in the uberVU via Hootsuite platform, making sure to include variations in spelling (i.e. “metlife” or “met life”). We’ve compared the results from a two-week window (July 6 to July 20) to determine our winner.

Let’s find out which insurance brand is best in social.

Round One: Mentions

Mentions show the size of a social conversation around a specific search term or phrase. Mentions are simply the number of times the term you’re tracking was used across social media, helping you understand just how much (or little) attention the subject is receiving.

MetLife comes out swinging with 33,925 mentions, easily passing Aflac’s 4,419 mentions. That’s more than 7 times as many mentions!

On the trendline below you can see that MetLife hit a huge spike in mentions on July 12. We did some digging into the mentions and found that a Beyoncé / Jay Z  concert at New Jersey’s MetLife Stadium was the cause. You can see from the map the surge in mentions and fandom ensued for a few days due to photos, videos and recaps being shared in social.

Aflac vs. MetLife - uberVU mentions

Winner: MetLife

Round Two: Sentiment

Sentiment refers to the emotion behind a social media mention. It’s a way to measure the tone of a conversation without having to dive into individual mentions. Sentiment adds important context to social conversations—without it, measurement of mentions alone could be misleading.

MetLife brought in more mentions than Aflac and it looks like the brand is bringing in more positivity as well. 41% of MetLife’s mentions registered as positive and only 3% registered as negative. This easily tops the 28% positivity score posted by Aflac and bests its 8% negativity.

MetLife - uberVU sentiment

 

Aflac - uberVU sentiment

Winner: MetLife

Round Three: Conversation Mapping

The conversation maps in the uberVU via Hootsuite platform display the most-talked about topics in relation to a specific keyword or phrase, giving you an inside look into the social conversations that are evolving around a specific topic in real time. In this round, we’ll compare conversations maps for MetLife and Aflac to find out what exactly people are talking about in relation to each brand.

Aflac ranks for words one might expect for an insurance provider with “insurance”, “business”, “benefits”, “health”, and “medical” all appearing on its conversation map. You can also see strong brand and marketing recognition in social with the brand’s mascot “Aflac duck” and “duck” appearing—“duck” alone was the number one most-used word alongside Aflac, accounting for 15% of the conversation. A company news item also ranks with “Paul S. Amos,” an Aflac co-founder, appearing. Amos, who was the last surviving co-founder, passed away on July 2.

“Tina Fey” also appears on the Aflac map, but turns out she’s not partnering with the Aflac duck any time soon. Her name appeared alongside Aflac in social due to a popular Forbes article about what celebrity spokespeople like Tina Fey—and yes, the Aflac duck—can teach Team USA’s Tim Howard.

Aflac - uberVU conversation map

MetLife’s map looks quite different than Aflac’s and it looks like the Beyoncé / Jay Z  concert is once again the cause, with “MetLife Stadium” accounting for 34% of the conversation around the brand name. The concert was so popular it took over almost the entire MetLife conversation map with “Beyoncé”, “stadium”, “tickets”, “at MetLife Stadium”, “concert”, “Jay” and “Bey” all appearing.

MetLife -uberVU conversation map

While the New Jersey stadium is a marketing effort by MetLife, the brand’s conversation map shows the social chatter was mostly about the concert inside the stadium and not about the insurance brand. Aflac’s map proved social is talking about items related to its services and its marketing efforts.

Winner: Aflac

Overall Winner: MetLife

With wins in mentions and sentiment, we declare the winner of this Social Media Face Off to be MetLife. While a majority of the social chatter for MetLife was due to the Beyonce / Jay Z concert, you can’t deny that the sheer amount of social mentions of the brand proves the stadium naming sponsorship is paying off big time in terms of brand awareness for MetLife. Chalk this one up to “the Beyonce Effect.”

Interested in a matchup from the CPG industry? Watch Pantene and Herbal Essences go head-to-head and get deep industry analysis in our Social Media Face Off on-demand webinar. Watch now!

SMFO-PanteneVsHerbal-landingpageThe consumer packaged goods industry is extremely competitive. With so many options to choose from, a brand must find a way to stand out in the minds of consumers and on the shelves. Pantene and Herbal Essences are both popular hair care brands, each producing a wide range of products. Pantene is produced by Procter & Gamble, Herbal Essences by Clairol, which is a division of Procter & Gamble. So which brand is the darling of P&G? We could compare the brands product by product or by sales revenue, but as a social media analytics platform, the uberVU via Hootsuite team is much more interested in which brand has the best social style. Which is why we’ve put Pantene up against week’s Herbal Essences in this week’s Social Media Face Off.

In order to compare the brands in social media, we set up search streams for each in the uberVU via Hootsuite platform, including variations in spelling (i.e. “herbal essences”, “herbal essence”) and the Twitter handles for each company (i.e. @Pantene, @herbalessences). We’ve compared the results from a one-week window (July 4 to July 14) to determine our winner. We’ve put these leading hair care brands head-to-head before, with Pantene taking the win. Will Herbal Essences claim revenge?

Let’s find out which hair care brand shines best in social.

Round One: Mentions

Mentions show the size of a social conversation around a specific search term or phrase. Mentions are simply the number of times the term or phrase you’re tracking was used across social media, helping you understand just how much (or little) attention the subject is receiving.

Pantene comes out swinging in round one posting 16,421 mentions, easily topping the 3,033 mentions Herbal Essences. That’s more than five times as many mentions!

Herball Essences vs Pantene - uberVU mentions

Winner: Pantene

Round Two: Sentiment

Sentiment refers to the emotion behind a social media mention. It’s a way to measure the tone of a conversation without having to dive into individual mentions. Sentiment adds important context to social conversations—without it, measurement of mentions alone could be misleading.

Pantene pulled ahead with mentions, but the hair care brands are pretty close when it comes to sentiment. Herbal Essences takes the win for having a higher percentage of positive mentions—33% compared with Pantene’s 28%. Pantene does have slightly lower negativity—5% compared to Herbal Essences’ 7%. But when it comes to social sentiment, positivity wins.

Herball Essences - uberVU sentiment

Pantene uberVU sentiment

Winner: Herbal Essences

Round Three: Conversation Mapping

The conversation maps in the uberVU via Hootsuite platform display the most-talked about topics in relation to a specific keyword or phrase, giving you an inside look into the social conversations that are evolving around a specific topic in real time. In this round, we’ll compare conversations maps for Pantene and Herbal Essences to find out what exactly people are talking about in relation to each brand.

The maps for Herbal Essences and Pantene are pretty similar with both maps pulling in what one would expect for hair care brands with words like “shampoo,” “conditioner”, “hair” and “products” all appearing. Consumers appear to be planning purchases for both brands with words like “coupon” and “Walgreens” and “Kmart” (stores where you can buy the products) appearing. Both Pantene and Herbal Essences are earning social buzz around advertising efforts with “commercial” appearing for both as well as related terms—“women” for Pantene due to its recent campaign encouraging women to stop apologizing. And if you’ve ever seen a Herbal Essences commercial you’ll understand why the word “orgasm” is a hot topic.

Herbal Essences - uberVU conversation map

Pantene sees some competition on its map with hair care brand “sunsilk” appearing as well as non-competitive brands like “tide” and “downy” which are often discussed alongside Pantene due to coupons for P&G products. Herbal Essences doesn’t rank for competitors but rather sees more descriptive words (“smells”, “hydration”). And both brands rank for one very important word—“love.”

Pantene - uberVU Conversation Map

With both Pantene and Herbal Essences seeing recognition around marketing efforts and reflecting social’s affection, this round is just too close to call.

Winner: It’s a Tie

Round Four: Engagement

With the score all tied up let’s crown our winner by determining which company is driving the most engagement across Facebook and Twitter. Engagement metrics represent how much and how often people interact with an account, content or a mention in social media. Engagement metrics showcase audience action, which is important for social media health and growth. A subset of engagement metrics are sharing metrics, which represent when people amplify content (retweets, shares, etc). The uberVU via Hootsuite platform pulls in mentions from across the social web and not just from a company’s owned channels, letting us see how often mentions of Pantene and Herbal Essences were RTed, Liked or Shared.

Engagement proves to be a knockout round for Herbal Essences with Pantene winning in RTs (7,003 to 502), Likes (913 to 256) and Shares (53 to 6).

Herball Essences vs Pantene - Twitter RTsHerball Essences vs Pantene - Facebook Likes

Herball Essences vs Pantene - Facebook Shares

Winner: Pantene

Overall Winner: Pantene

With wins in mentions and engagement we declare the winner of this Social Media Face Off to be Patene. Shine on in social, Pantene.

Interested in a matchup from the financial services industry? Watch Aflac and MetLife go head-to-head and get deep industry analysis in our Social Media Face Off webinar. Register now!

This year’s World Cup competition was fierce, and it seemed like everyone across the globe wanted a piece of it. Social media was no different: fans, brands, and casual observers live-tweeted the matches, shared ads and real-time marketing content, and more. Even the players got in on social this season by making major announcements or apologies through platforms like Twitter and Facebook. The 2014 World Cup has been dubbed the most social sporting event of all time.

Here at uberVU via Hootsuite, we set up a multitude of searches to track the results in social. The below metrics capture public mentions of our search terms from Twitter, Facebook, LinkedIn, Google+, blogs, blog comments, news sources, and more of the 25+ platforms uberVU via Hootsuite monitors, for June 12th through July 13th. That’s a lot of data!

To pull it all together, we’ve created this infographic showcasing some of the highlights of the competition—the social media stats around the  games, big moments, winning (and losing) teams, star players, and sponsor brands that made a splash over the past month.

WorldCup-Infographic

 

Get even more World Cup stats, stories and in-depth analysis. Download our free, full-length report.

uberVU Social Media Face Off-DIRECTV-vs-COMCAST

The media and entertainment industry is highly competitive. From music, to movies to television, there are endless options for people to consume their favorite media. Industry leaders Comcast and DirecTV have been going head-to-head for years trying to convince consumers to choose their broadcasting services. We could compare reliability of each brand’s service or rate prices, but as a social media analytics platform, we’re much more interested in which media brand is entertaining social. Which is why we’ve pit Comcast against DirecTV in week’s Social Media Face Off.

In order to compare the brands in social media, we set up search streams for each in the uberVU via Hootsuite platform, making sure to include common variations in spelling (i.e.  “directv”, “direct tv”, “directtv”). We’ve compared the results from a two-week window (June 24-July 8) to determine our winner.

Let’s find out which media brand is broadcasting best in social.

Round One: Mentions

Mentions show the size of a social conversation around a specific search term or phrase. Mentions are simply the number of times the term you’re tracking was used across social media, helping you understand just how much (or little) attention the subject is receiving.

DirecTV takes off first in round one pulling in 134,472 mentions, topping the 87,002 mentions of Comcast.

Comcast vs DirecTV - uberVU mentions

As you can see from the mentions line graph above, DirecTV had three large spikes in mentions on June 28, July 1 and July 5. We did some digging into the mentions and found the cause was DirecTV’s broadcast of the World Cup. DirecTV has been earning social buzz by offering additional channels to give its subscribers extra tournament coverage like different view angles of the field and Spanish language-only features. Plus, it has a channel devoted entirely to everything World Cup Brazil 2014.

The days when DirecTV saw a surge in mentions all featured heated matchups. On June 28th, Brazil played Chile and Columbia matched up against Uruguay. Which easily explains not only the huge spike in overall mentions of DirecTV that day, but also the 285% increase in Spanish mentions of the brand.

burst

The July 1 spike was due to the Argentina vs. Switzerland and Belgium vs. USA games. The July 5 spike revolved around Argentina vs. Belgium and Netherlands vs. Costa Rica, which was decided in penalty kicks, which no doubt causes a surge all its own.

Winner: DirecTV

Round Two: Engagement

In round two we’ll find out which company is driving the most engagement across Facebook and Twitter. Engagement metrics represent how much and how often people interact with an account, content or a mention in social media. Engagement metrics showcase audience action, which is important for social media health and growth. A subset of engagement metrics are sharing metrics, which represent when people amplify content (retweets, shares, etc). The uberVU via Hootsuite platform pulls in mentions from across the social web and not just from a company’s owned channels, letting us see how often mentions of Comcast and DirecTV were RTed, Liked or Shared.

DirecTV starts out strong on Twitter with 19,508 RTs, easily topping the 8,910 RTs of mentions of Comcast. But Comcast bounces back on Facebook, doubling DirecTV’s numbers in both Likes and Shares.

Comcast vs DirecTV - uberVU RTs

Comcast vs DirecTV - uberVU Likes

Comcast vs DirecTV - uberVU shares

Winner: Comcast

Round Three: Sentiment

With the score all tied up let’s decide our winner by determining which company had the most positive social sentiment. Sentiment refers to the emotion behind a social media mention. It’s a way to measure the tone of a conversation without having to dive into individual mentions. Sentiment adds important context to social conversations—without it, measurement of mentions alone could be misleading.

The media brands put up very similar numbers in sentiment with each registering 18% of its mentions as positive. The round comes down to negative mentions, which Comcast garnered the most—23% compared to DirecTV’s 16%.

uberVU sentiment - Comcast

uberVU sentiment - DirecTV

Winner: DirecTV

Overall Winner: DirecTV

With wins in mentions and sentiment we declare the winner of this Social Media Face Off to be DirecTV. Looks like social prefers satellite.

Interested in a matchup from the financial services industry? Watch Fannie Mae and Freddie Mac go head-to-head and get deep industry analysis in our Social Media Face Off on-demand webinar. Watch now!

uberVU Social Media Face Off-FANNIE-vs-FREDDIE

When it comes to the American housing and mortgage market two financial companies quickly come to mind: Fannie Mae and Freddie Mac. Each company is a public government sponsored enterprise in the home mortgage business. They each buy mortgages on the secondary market and then sell them as mortgage-backed securities to investors on the open market. Don’t worry—we’re not about to give you financial advice. As a social media analytics platform, the uberVU via Hootsuite team is much more interested in which company is best in social. Which is why we’ve put Fannie Mae and Freddie Mac head-to-head in this week’s Social Media Face Off.

In order to compare the brands in social media, we set up search streams for each in the uberVU via Hootsuite platform, making sure to also account for hashtags and the Twitter handles for each brand (i.e. @FreddieMac, #freddiemac). We’ve compared the results from a two-week window (June 10 to June 24) to determine our winner.

Let’s find out which financial services brand is putting up the best numbers in social.

Round One: Mentions

Mentions show the size of a social conversation around a specific search term or phrase. Mentions are simply the number of times the term or phrase you’re tracking was used across social media, helping you understand just how much (or little) attention the subject is receiving.

Both brands come out swinging in round one, putting up very close numbers. Freddie Mac takes the win with 8,104 mentions, just topping the 7,490 mentions of Fannie Mae.

Fannie Mae vs. Freddie Mac - uberVU mentions

Winner: Freddie Mac

Round Two: Sentiment

Sentiment refers to the emotion behind a social media mention. It’s a way to measure the tone of a conversation without having to dive into individual mentions. Sentiment adds important context to social conversations—without it, measurement of mentions alone could be misleading.

Both Freddie Mac and Fannie Mae had a high percentage of neutral mentions. And while Freddie Mac may have brought in more mentions, Fannie Mae edges it out with positivity, with 13% of its mentions registering as positive, topping Freddie Mac’s 11%. Freddie Mac did bring in fewer negative mentions—13% compared to the 15% posted by Fannie Mae—but when it comes to sentiment, positivity trumps all.

Freddie Mac - uberVU sentiment

Fannie Mae - uberVU sentiment

Winner: Fannie Mae

Round Three: Conversation Mapping

The conversation maps in the uberVU via Hootsuite platform display the most-talked about topics in relation to a specific keyword or phrase, giving you an inside look into the social conversations that are evolving around a specific topic in real time. In this round, we’ll compare conversations maps for Fannie Mae and Freddie Mac to find out what exactly people are talking about in relation to each brand.

Both brands generate buzz around topics one might expect for the financial services industry, specifically mortgage companies with words such as “mortgage”, “housing”, “loans”, “market” and “rates” all appearing. Both brands also rank for the competition with “Fannie Mae” appearing on Freddie Mac’s conversation map and vice versa. “Freddie Mac” was actually the number one hot topic on Fannie Mae’s map. Both brands clearly have a high level of brand recognition in social and with the competitors both being top of mind when discussing the other, this round is just too close to call.

Fannie Mae uberVU conversation map

Freddie Mac uberVU conversation map

Winner: It’s a Tie

Round Four: Engagement

With the score all tied up let’s crown our winner by determining which brand is driving the most engagement across Facebook and Twitter. Engagement metrics represent how much and how often people interact with an account, content or a mention in social media. Engagement metrics showcase audience action, which is important for social media health and growth. A subset of engagement metrics are sharing metrics, which represent when people amplify content (retweets, shares, etc). The uberVU via Hootsuite platform pulls in mentions from across the social web and not just from a brand’s owned channels, letting us see how often mentions of Freddie Mac and Fannie Mae were RTed, Liked or Shared.

Freddie Mac takes the early wins in RTs, but Fannie Mae bounces back to win in Likes. The round comes down to Shares, which Fannie Mae just pulls out for the win.

Fannie Mae vs. Freddie Mac - uberVU RTs

Fannie Mae vs. Freddie Mac - uberVU Likes

Fannie Mae vs. Freddie Mac - uberVU Shares

Winner: Fannie Mae

Overall Winner: Fannie Mae

With wins in sentiment and engagement we declare the winner of this Social Media Face Off to be Fannie Mae. Congrats, Fannie Mae! You’ve been approved in social.

Interested in a matchup from the technology industry? Watch Xerox and IBM go head-to-head and get deep industry analysis in our Social Media Face Off on-demand webinar. Watch now!

Social Media Face Off: Kroger vs. Publix

June 20, 2014

When it comes to food shopping, Americans have a large selection of chains to chose from, making the grocery retail industry quite competitive. Top brands like Kroger and Publix are constantly going head-to-head, running promotions and special sales in attempt to bring in the most customers. We could compare the brands on the quality of [...]

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Join uberVU for a Webinar: Using Social Analytics to Power Successful Events

June 18, 2014

If you’ve hosted a conference or other event in the past few years, you know that social media can make a huge difference in your results: recruiting attendees, keeping them engaged before, during, and after the event, or even resolving a crisis when something goes wrong. Not to mention keeping event sponsors happy and connected [...]

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Social Media Face Off: IBM vs. Xerox

June 13, 2014

From computer hardware to IT services and business consulting, both IBM and Xerox offer a wide range of products and services. We could compare the brands’ competing products, services or even evaluate stock prices, but as a social media analytics platform, we’re much more interested in which technology brand is putting up the best numbers [...]

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Social Media Face Off: Dawn vs. Cascade

June 4, 2014

There are a lot of choices out there when it comes to household cleaning supplies. When it’s time to wash the dishes, what brand do you reach for? Both Dawn and Cascade claim their products are the best at removing grease and grime (while soft on hands of course). We can’t tell you which brand [...]

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Social Media Management with Boards ~ A new uberVU via Hootsuite Guide

June 3, 2014

Boards, uberVU via Hootsuite’s latest product innovation, are highly customized, interactive dashboards that our users can personalize to fit a specific task, job function or use case. We’re very excited about this new feature and can’t wait for you to start personalizing how you view and take action on your social data! That’s why we’ve [...]

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