Together with the new Geolocation Analytics, we’re also rolling out the Location Filter, making it possible for you to filter all the mentions you gathered in a stream, as well as the analytics, by country, region or city.
How can you use the Geolocation Filter?
Type in your desired location in the search box (you can search through all locations, and you’ll get results even if there are no mentions). This is useful if you are interested in a specific city or country that you want to reach with your message, and you don’t have to scroll through the whole list to get there.- Use the continent list below top locations (here, you’ll only see results from locations that show mentions, not the entire list). So if you need a quick overview of countries in Europe were people have talked about your company, this is the place to look into.
Why is it helpful?
You no longer have to scroll down the list to get to a specific country, and the locations are grouped by continents, then states (for big regions like USA) and countries. Now, if you’ve had a PR campaign in a big market like Asia, you can access the data we gathered from that specific area in a faster way. The top locations list is helpful in quickly letting you know of the places where your social updates reached their maximum potential.
You’ll probably be tempted first to apply the Geolocation filter in the Stream tab to look at mentions, but here’s a great tip: it’s very powerful when used directly on the Analytics/Geolocation tab, as it makes filtering by a certain location extremely easy and you’ll be able to see the analytics right away.
The geotagging information is available for about 70% of the data, so take that into consideration when building your social media reports.
