The conversation maps in the uberVU via HootSuite platform can provide brands with helpful insights by identifying hot topics amongst their audience. They can also provide a competitive edge. As you know, we like to find any odd words on the maps to see if there are any fun and interesting insights behind them. This week, we took a look at the social chatter around some of the top brands in the automotive industry to see what has social buzzing when it comes to their favorite car brands.
Odd Man Out: Bucky
You would think the biggest stand out on Subaru’s conversation map would be “love”, which accounts for 19% of the brand’s chatter (pretty impressive stuff!). But “Bucky” points to an interesting marketing move by Subaru. The brand recently partnered with Funny or Die to produce a video titled “Acting Lessons with David Hasselhoff”, where the actor teaches professional skateboarder, Bucky Lasek how to act. The video is earning some great traction for the car brand in social as “hoff” also ranks on its map (social prefers to use David’s nickname; They’re close like that). Subaru is never mentioned by name in the video, but its cars are front and center. After watching, we’re pretty sure the video has something to do with all the “love.”
Odd Man Out: Canadian
Chrysler is an American car brand, so why is “Canadian”on its map? The car company recently made headlines by withdrawing requests for funding from the Canadian government to aid the opening of two assembly plants in Ontario. Chrysler said this back step was due to the brand’s projects being used as a “political football.” Now if they really wanted to make the Canadians mad, they should have called it soccer.
Odd Men Out: CarPlay, Apple, iphone
Apple caused quite the buzz this week when it debuted CarPlay, a new iPhone integration for your car that allows drivers to use Siri voice commands to take calls, dictate texts or play music. Volvo, one of Apple’s auto partners, was the first to showcase CarPlay, which is why the mentions of the technology company dominated Volvo’s conversation map. Siri, show me what a surge of social buzz looks like.