It’s easy. Search for a keyword and we can tell you where are the people discussing that keyword, how many of them there are and what are the conversations you should get engaged in.

As opposed to buzz tracking technologies that track mentions of your name or brand, our service is oriented around which people are interacting with your content or content about you and whether you are engaging those people or not. This approach turns the tables on buzz tracking by focusing on measuring and growing your community - building relationships and loyalty with people - rather than maximizing mention count without regard to people or relationships.