No one with any tact would ever tell you that you look fat to your face. But a sea of anonymous netizens will tell you in real-time on multiple channels. Kim Kardashian, Beyonce and Twilight’s Stephenie Meyer all come up on real time search engines if you type in “looks fat”. And each of these women would see these painful comments if they listened to the publicist who told them to “measure brand conversation”. When we last covered UberVU, the company had just launched ContextVoice API - an API that helps developers create tools for conversation tracking. Today, the company added new search functionality to ContextVoice with a number of useful filtering options.

From ReadWriteWeb