According to the latest study released by Get Response, social sharing is an unstoppable trend in email marketing. In just one year’s time, the number of users who include social sharing buttons in their emails increased with 40%. That’s a clear sign that social media is more important than ever, but it also shows that the email is powerful tool when it comes to actively integrating social media in your business.
The above mentioned study also reveals that the newsletters with social sharing buttons included had a CTR 115% higher than the ones who didn’t have any social icons whatsoever. The infographic released to illustrate the study shows that for every 10,000 opened emails with social sharing buttons included, 23 links are shared on Facebook, 7 on Twitter and 4 on LinkedIn. The insights of the study also reveal that LinkedIn sharing buttons are less popular than last year, although the CTR for emails that include it has increased by almost 400%, making LinkedIn the top performer in CTR.
So, just how important are social sharing buttons or icons in an email?
Well, it seems that there’s a 5.6% CTR for emails including social sharing icons and only 2.6% CTR for those that do not include social sharing buttons. So other than increasing your newsletter’s CTR, integrating social media with email is a key strategy for effective social marketing campaigns.
With over 800 million active Facebook users worldwide, each with an average of 130 contacts, social media marketers often forget that there’s a social tool out there which exceeds Facebook with over 3 billion users, it’s accessed multiple times a day and it’s also the ground base for every social account users own and manage.
Imagine the outcome of wisely combining social media with email marketing – that would mean a lot of social media coverage, more effective sales and a huge increase of brand awareness, not to mention the huge audiences you’d want to interact with. And, as great results need to be carefully analyzed, uberVU is the best tool you can rely on for business intelligence purposes.
