Social media has often been considered PR & media relations’ younger brother. Some people use it just like they use traditional media, not being aware of the fact that the days of the standard press release are gone.
The always-connected nature of social media has changed the way we purchase, consume news, discover new content and share information with the people close to us. While as marketers, the relationships we forge with our audiences are the priority however, we need to understand that where and how those relationships are formed is always in motion.
The best Social Media Superhero to turn to in these types of situations is Online Ambassador. This Vigilante is a practitioner with a deep understanding of the online space, combined with more traditional PR & communication skills.
Superpowers of the Online Ambassador
These social media professionals are translators at heart who act as a bridge between the soul of the company and the expanse of social media world. They make sense of the social data flowing in through multiple communication channels and develope actionable workflows for everyday social media activities. They have the ability to switch between improvisation and careful planning when conducting their daily priorities.
4 tricks to mix conventional marketing with social media marketing
1. Creating content that is optimized for each social medium and managing all communication channels the organization uses to send out messages
2. Knowing how to adapt traditional media tips and tricks to social media (for example, creating an up-to-date online press centre, addressing each specific demographic and integrating communication practices with customer relationship management.).
3. Using classic PR strategies when confronted with a reputation crisis: create response guidelines, perform social media audits and assessment of vulnerabilities.
4. Acting as spokesperson for the brand: providing input on media inquiries, being able to diffuse the right brand messages and counteract when incorrect information is distributed in social media.
Super Equipment of the Online Ambassador
They use social performance software, a new category of tool that enables social media to have classic marketing performance. This type of software advises on what your customers want by analyzing their behaviour: what content, channel, time of day or what demographic to target for the best results. It’s what uberVU Signals does when identifying the top trending stories or influencers for the subjects you track.
Social Media Audit
uberVU is offering companies a free 30 minute social media audit with one of our customer success managers. Click Here to sign up and schedule a time to speak to us. We love seeing our customers succeed and can’t wait to help you on your social media business journey.