Total social media impressions generated by the Top 100 consumer brands in the month of August increased 21.6% from July to 12.9 billion, according to data released today in the uberVU Leading Social Brand Report. According to uberVU data, global social media mentions split 42% US, 58% Rest-of-World and 55% male, 45% female. See more about the report at LeadingSocialBrands.com. Find the whole press release here
Top Ten Brands Lead With 52.2 Percent of Social Media Impressions
Coke’s social media impressions (IMPs) fell 14.1% to 1.3 billion, with a 49% category share-of-voice, and retained its #1 position over 2nd place Apple, which increased 25.5% to 955 million IMPs, with a 25% category SOV. Amazon’s IMPs increased 66.6% to 943 million IMPs, with a 67% category SOV, to replace Google in 3rd place. Wendy’s broke into the Top 10 Brands at 6th place. Within specific product category rankings one of the biggest changes was in Insurance, where Progressive jumped from 7th place in July to 3rd place in August.
| uberVU Top 10 Social Media Brands |
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| Rank | Product Category |
August 2012 IMPs (Millions) |
July 2012 IMPs (Millions) |
% Change |
||||||
| 1 | Coke | Beverages | 1,272.0 | 1,479.7 | -14.1% | |||||
| 2 | Apple | Consumer Tech | 955.4 | 761.2 | 25.5% | |||||
| 3 | Amazon | Retail | 942.3 | 565.5 | 66.6% | |||||
| 4 | Consumer Tech | 898.9 | 606.8 | 48.1% | ||||||
| 5 | Samsung | Consumer Tech | 830.8 | 469.3 | 77.0% | |||||
| 6 | Wendy’s | Restaurants | 475.7 | 167.9 | 183.3% | |||||
| 7 | Starbucks | Restaurants | 375.9 | 382.2 | -1.7% | |||||
| 8 | Microsoft | Consumer Tech | 348.0 | 284.7 | 22.2% | |||||
| 9 | McDonald’s | Restaurants | 329.6 | 271.6 | 21.4% | |||||
| 10 | Burger King | Restaurants | 311.7 | 316.6 | -1.5% | |||||
| TOTAL | 6,740.3 | 5,305.5 | 27.0% | |||||||
| Note:> Data based on full month period | ||||||||||
About the uberVU Leading Social Brand Report™
The uberVU Leading Social Brand Report is the first social media audience measurement report to provide executives and senior managers with objective high-level month-on-month performance and competitive intelligence data. Each report converts the month’s social media Big Data into standardized KPI rankings and social media development indexes for the Top 10 product categories, the Top 10 brands within each category and the Top 100 brands. Each report provides additional insights for each leading brand by share-of-voice (SOV), gender, sentiment and region of origin, US vs. Rest-of-World (RoW).
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