Recently, we started seeing a pattern in our customer conversations. “There’s just too much data, too many mentions” a marketer at a well-known brand confessed. An account manager at a big agency had similar issues: “It’s difficult to understand what’s important and what I should act on. I need to do this quickly, I have a lot of work on my plate. I can’t just sit around looking at mentions all day.”
With this growing avalanche of social media data, it’s no wonder marketers are feeling overwhelmed. They don’t need data, but insights, and getting them quickly is becoming critical to their day to day jobs. That’s one of the reasons why the job of Data Scientist has gained incredible popularity lately. Getting these insights is so valuable that McKinsey projects ”a need for 1.5 million additional managers and analysts in the United States who can ask the right questions and consume the results of the analysis of Big Data effectively“.
But is hiring a data scientist or a full-time analyst the only way you can understand what’s going on, in real time?
We strongly believe that software, rather than people, should contribute most to the solution. After all, social media is being integrated into the enterprise more and more, and not all marketers or customer service reps can do the analyst’s job.
uberVU Signals is our very own artificial intelligence software that automatically analyzes your brand mentions and detects the actionable conversations and events. If an influencer spreads the word about one of your products, or a story catches everyone’s attention on the web and spreads like fire, you’d most likely want to be there to assess the situation and use those insights to make informed decisions and adjust your strategy accordingly.
If you want to learn how to use Signals to get insights for your organization, join us on May 10th for the “Instant Insights” Webinar.