The 46th Superbowl was the most talked about sporting event in the history of Twitter. With so many people sharing Superbowl related posts in social media, we ran an interesting experiment trying to understand which ads were the most talked about during the game. We randomly sampled a few million social media posts (not just from Twitter) which we analyzed, removed spam and duplicates and then sampled further. What we were left with was a statistically relevant picture of the ads most – and least – mentioned in social media during the game.
As you can see, car manufacturers were wildly successful in generating conversations around their ads, while CPG brands were way less popular.