We use social data to understand the evolution of a brand in the online space, both in terms of pure volume and intangible KPIs like reputation or customer satisfaction. This means taking a step back and analysing what already happened to come up with relevant strategies.
But can real-time social analytics also predict future results? We’ve decided to use a very important event in the entertainment industry – the Super Bowl – to show how social intelligence can help you take informed decisions and predict risks, based on the online buzz.
By monitoring tons of data from all over the social web, we were able to understand how social coverage and people’s preferences can provide early clues for Sunday’s result. We believe that metrics like sentiment and mentions evolution can clearly show how supportive fans are of a team, who’s the most popular quarterback and who has the most invested advocates. These are powerful early indicators of the overall performance in social media. Whether they actually coincide with the winner of the championship game, we still have to wait and see.
Check out the infographic below and let us know if you think we’re right. (Click here for a larger view)